Customer Reviews
The real user's guide to events management - By: , 23 Sep 2004 
The best thing about this book is its realism, the authors not only tell you how to run events, they show you the problems too. Some of the other events books I've read are very "happy clappy", they say how wonderful events are but don't key youin to what you really need to know & what to look out for. This one does.
The book is also very well organised. Each chapter deals with a particular aspect, such as marketing, finance, organisation etc. Also the index is very comprehensive as well as the chapter references, so that if you need to look back for something, say, "project management", it's very easy to find. The book is nowin its second edition, & so it's up to date. It is a very European based book, but our company organises events throughout the UK & Europe, so I think that's a good thing too. This book has been very useful for the work I do.
Ahead of it's time? - By: , 18 Mar 2003 
This book came highly recommended; & with good reason. It covers a wide range of areas within the event planning industry. It has useful & relevant case studies & weblinks to complement them. It is presentedin a user-friendly way & is set out logically. The only critisism I have of this book is the photocopyable sheets. They are very useful & serve their purpose, however they arein EUROS. This may be well & good for organisersin the Eurozone, but not for onesin the UK. Bear thisin mind if you want to use these sheets. Despite this slight hiccup, I give this book four stars for its in-depth but user-friendly approach to event management.
A really useful guide to special events, easy to understand. - By: , 05 Jul 2001 As a student I found this book really good. It is very well laid out & easy to read. It contained lots of things I thought I needed to know & it has plenty of diagrams & charts which help explain how you organise special events.
The contents of the book arein 12 chapters, the first few chapters tell you about the special events business & the rest show you how to organise & run all kinds of events, from fairs to festivals & from parties to sports competitions. The book takes you through running events step by step & is much clearer than some of the other events books we have at university, such as those by Goldblatt or Watt.
I liked this book a lot, because it is so easy to use. There are chapters on how you start to plan an event, how you do the budget, how you get things organised, how you market it, how you manage it on the day, how you get staff, & how you close it down. There are also examples of the forms & checklists you need.
The other interesting thing about this book is that it has a whole range of small case studies from all over Europe, not only the UK, but also the Netherlands, France, Germany & so on. What's good about these is that they all have suggested weblinks, so if you are interestedin a particular case study you can go & look for some more information on it using the net.
