Customer Reviews
excellent - By: Carol Harwood, 12 Jun 2003 
This book has proved invaluable for both myself & my daughter.It covers all aspects of the marketing principles. A very useful book for students of all ages writtenin a clear concise manner which is easy to follow & understand. I would highly recommend this book for students & lecturers whatever level of education they are in.
A great companion for marketing studies! - By: N. Makrimanolakis, 31 Jan 2003 An excellent, well-written & comprehensive material about marketing. It covers all aspects of modern marketing with the appropriate depth for the student. The book contains a huge amount of real-life examples, which help the student to understand the theory. The use of colorin boxes, diagrams & high quality photographs, makes reading easier & more attractive. The glossary at the end of the book is also a valuable tool for the student who wants a quick revision of all marketing topics.
The book has also a companion web site, with study material, extra case studies & links, & questions. This makes the book more live than just a paper book.
I found "Principles of Marketing" 3rd edition a great companion for my marketing studies. It is certainly a must for every marketing student.
the marketing bible for any undergraduate student - By: , 08 Jan 2002 a must for all undergrads doing a business studies degree, it will become your bible & the first bookin your references for every assignment. I would not have got my degree without it, an excellent reference guide, it may not be as indepth as you need but for the basic bone of all marketing assignments you just cant go wrong
review of a business studies student - By: , 30 May 2001 
For a business studies degree I found all data I needed for the course. Found the chapters somewhat longwinded & abit hard going. For my requirements it went abit too far indepth.
A good book with the need for improvements... - By: , 23 May 2001 Principles of Marketing as a reading material is a mediocre book which unfortunately is quite confusing for people wishing to study Marketing... It does not analyze certain points which are essential & focuses on trivial things while there seems to be an inconsistency to the flow of speech... I would personally recommend "Principles of Marketing" by Philip Kotler as a better textbook.
