Customer Reviews
Quite insightful - By: , 31 Jul 1999 
It would be prudent of anyonein the franchise business to read this thoroughly researched, clearly written & carefully considered book by Professor Bradach. This is not a how-to manual, like many of the books cluttering the business sections of bookstores. Instead, it's a study of how, why & to what extent organizations choose to franchise themselves. While it may come across as too academic to some readers, the insight is fresh & informative. I found the interviews with franchising industry executives particularly useful, because Professor Bradach elicited such candor from them, especially with regard to the expectations of industry leadersin their relationships with franchisees. Put simply, you'll know where they, the franchisors, are coming from. For a potential fist-time franchisee, reading this book is like accumulating years of first hand knowledge from the inside of the company, something that will better prepare anyone for negotiating & working with a franchisor for the first time. Highlighted, dog-eared & often consulted, this one will stay on my bookshelf for years.
A MUST read if you're interested in franchised businesses - By: , 19 Mar 1999 Dr. Bradach has broken new groundin the world of franchising. He has taken the time to thoroughly understand the differences between company-owned & franchised businesses. His book is tightly written, technically sound, & a "fun read" as well. I'm looking forward to reading more of his workin the future.
Definitely 5 star! - By: , 16 Sep 1998 Questions organizational theories relating to franchising & addresses major problems franchise companies face today. Good read for scholars & thosein franchising business.
AMAZING- A MUST READ BOOK - By: , 27 Aug 1998 A very well writen book. It is very exciting & the value of the content is incredible.
