Customer Reviews
Great book-so many tips you'll find it hard to put the book down - By: A. Dawud, 12 Aug 2008 
I purchased this book looking for a few hints & tips on marketing-what I ended up with was a 'bible' I found hard to put down as it is full to the brim with advice that is practical.
I run a small business (online) & found all the tips useful-even if I have not used them. The book is written by people who have the right background to be able to advise others.
For those serial entrepreneurs who have more businesses than hot dinners you'll find the advice about streamlining your businesses down to be taken seriously either very practical or an insult-either way it maybe a wake up call.
There is personal stories of people they know to show the reader what really can be done if you put your mind to it.
This book to me is worth its weightin gold. I used advicein this book & got myself onto radio. I have made a list of the tips I will be following & plan to launch a national campaign based on the advicein this book (and not a PR company).
If you are a small business owner I suggest you buy this book as it is a bargain.
At times some points may not apply to your business directly (the authors are American afterall) so you need to use your imagination & adapt them for your needs.
Apart for that thumbs up-a well written, detailed book that will show you how to get business to come to you.
Cheesy Americanised 1980s - By: J. A. Adams, 07 Nov 2006 
This is the first review I have ever written on Amazon, but after trying to read this book I felt compelled to let others know what this book is like. I bought this book because it was the best selling marketing book on Amazon. Yikes!!! It is an enormous book filled with so much waffle, if you took all the waffle out it would be a tenth of the size. The suggestions for photos made me fall off my chair laughing at the 1980s american hairstyles & utter cheese! Really, really awful!And that pretty much sums up the whole book. I'm not saying that there arent some nuggets of gold to be foundin the 680 or so pages, but you have to dig really deep to find them. Definitely not recommended!
Great read and information - By: Marion Hermannsen, 07 Aug 2006 I read the book literally from cover to cover. I probably need to re-read again & this time start annotating because the amount of relevant information is mind-blowing. Every, but every aspect of small business marketing is coveredin detail with examples & case-studies. Absolutely invaluable for small businesses!
Fantastic guide to getting your business off the ground! - By: , 07 Dec 2001 
This book came highly recommended to me but, even though I thought it was yet more American codswallop, I had nothing to lose so I gave it a try. Wow! Was I ever surprised! Most of the tips given actually do work - yes, evenin the UK!. No need to read it from cover to cover - you'd be there all year (there's a lot to get through) - but definitely a good one to have to hand as a source of reference. Buy it - you won't be sorry!
More Than a Book; its a Road Map! - By: , 13 Jun 1999 I not only purchased this book for myself, but a copy for my business partner; mine was too furry with Post-Its, notes, & dog ears to let it out of my sight! I have lived with this book close at hand for the last month, & feel it has brought tremendous focus to my business development activity. It is very readable, well organized, & packed with specific tasks to speed you on your way to success. Unlike marketing & business books that are long on theory, but fall short of actions & tasks, I translated this book, chapter by chapter into a project plan to carry my company, Big Head Interactive, through the first year. A Must Have, with spare copies for gift giving!
