Customer Reviews
Web Copy that Sells - By: Dr. Tami Brady, 09 Oct 2008 
Not all websites are created equally. The majority of websites are rather boring: a little text & perhaps a few graphics. Other sites try to grab the readers' attention with a lot of colorful graphics & a lot of fancy ad-speak.
When it comes to promoting business success, neither type of website will be very useful. The rather plain site will be virtually ignored. Most readers won't even bother to read your web copy.
On the other hand, the flashy site will scream out advertisement. It's like going into a store & having the salesman give us the hard sell. No one wants that.
Fortunately, Web Copy that Sells provides a third option. Step by step, this resource shows how to get readers to read your web copy & how to encourage them to purchase your product. This book really is a goldmine of ideas.
A mixed blessing. - By: T. Smith, 22 Nov 2007 
Ok - you're definitely going to get something out of this book that will help you with your web copy or other marketing blurb. For example I'm using contractions here like "you're" instead of "you are" for the first time, & no doubt you're finding it a pleasant read, right?
If you're selling what I call "dream come true" products or services like loose-weight-in-x-number-of-days, or increase-your-sales-by-X% etc, then Maria Veloso is the guide you need, & her book will be perfect. If you're selling a product that requires a more conservative style, or to a customer base that is turned off by such marketing, thenin my opinion you'll get less out of this book. Almost all the examples appear to me to be of the, slim quick/how I made my first $15m/Masters Degreein 18months style. I believe however, that the theoryin the book - & there's lots of it -is more widely useful.
Best Value - By: Malcolm Gallagher, 03 May 2007 This has to be one of the best value, to the point & helpful web copy books around. As I run Internet Marketing Masterclasses, I see a lot of books & programmes on this subject but Ms Veloso stands out as someone who is focused on providing great learning. She uses good & real examples to illustrate her points & very clearly shows you why web copy is MUCH different than other media. You'll likely read this book 3 or 4 times & learn more each time - which just goes to show it's great value! It's also not too American & so globally helpful. I'm recommending all my workshop delegates to buy it!
Impressive and thought-inspiring - By: S. Clements-hawes, 16 Sep 2006 I am not the sort of person who buys a book to read cover-to-cover.
Sadly, I've only ever done that for a few books since becoming an adult.
This book is different. Very different.
I am less than half way through & already making sales based on the approach I have adopted from this book.
Although I am a coder who employs copywriters, I feel I can discuss more with the clients & employees I encounter.
This is a genuine bargain for anyone looking into the world of offline or online copy & at this price, should be snapped up.
Thankyou Maria!
Basic points good, but too smarmy - By: Rachel DuBois, 01 Aug 2006 Maria Veloso's 5 Step Blueprint for writing good web copy were very helpful, but ALL of the examples she provided of good copy completely turned me off (is it any surprise, with such URLs as "wordsthatmakeyourich.com" & tactics used car salesmen employ).
Maybe they do work, but I'd never use them for my own copy because I would expect our target audience to see through such blatant sales tactics ("Doesn't it make you furious that you could actually be making five times as much from your existing business-if only you knew how?").
So I caution those business owners who feel this style of writing may not be appropriate for them. I do think there are things of value, but it's not right for everyone.
