Customer Reviews
Practical handbook about a crucial skil - By: Rolf Dobelli, 01 Sep 2006 
The managers of most corporations & nonprofits do not understand or appreciate the process of writing proposals & grants, yet developing this skill can be the gateway to winning large contracts & substantial funding. In his practical handbook, author Tom Sant demystifies this important task, providing details about almost every aspect of the process, both pre- & post-award. He elaborates upon the materials you should include & lists mistakes to avoid. This book seems to have a good handle on increasing your success rate if you bid on contracts or apply for philanthropic funding. Therefore, we recommend it to public- or private-sector managers who respond to Requests for Proposals (RFPs), write bids for contracts or prepare grant proposals.
It's helped us win more business already! - By: Martin Doyle, 15 Dec 2003 
When I read the book, the sound principles offered up by Tom Sant resonated as so pragmatic, & so logical, I felt compelled to put them into practice immediately.
Clearly Tom Sant has been there, done it, & got the tee shirt.
The whole process of creating a winning proposal; from deciding whether to even bid or not, giving it a winning title - anything but "A proposal for XYZ Corp". Using the persuasive paradigm - a pattern of communication - which constructs a compelling sales document, & linking the return on investment (ROI) case to something the reader actually cares about; make this book a must for anyone who writes sales documents.
In a world where - common sense is not very common - this book was absolutely riddled with common sense. It was easy to read, very logical, humorous, has plenty of anecdotes, & just makes sense.
We deployed the suggestions madein the book immediately. We improved our win ratios & are seeing tangible results already.
