Customer Reviews
Can't argue with any of this - By: Bezza, 04 Dec 2006 
Excellent primer on the craft of copywriting. I've read many, & this is up there. Along the way,in addition to his own insights, Bly offers useful edited highlights from some of the wisest namesin the trade. Very valuable for anyone wanting to get into the business as a writer & for those, like myself, already doing it. Priceless for anyone whose job is to manage writers & sign off on copy. Should be required reading for all client-side marketing people & agency account execs, particularly for what Bly has to say about writing adsin a vacuum, the importance of knowing your audience as well as you know your product, & about writing ads for them, not for your own amusement. And an excellent reminder about the limits of 'creativity'in marketing. With reference to one of the other reviews of this book, it's not a blast from the past, it's true. You can't gainsay the proof of decades.
Blast from the past! - By: , 19 Feb 2004 
If you want to know how to do 80's Hard Sales Adverts, this is a great book. Don't expect more than that.
The Best Book I've Read About Writing Persuasively - By: , 27 Aug 1999 This book is the best book I've ever read about how to write persuasively, to sell, to convince other people about your point of view.
A great resource, check out Bly'sGetting Your Book Published - By: , 04 Oct 1998 This is a fantastic resource guide & I simply loved it. I have read many of Bly's works & they are all equally insightful & full of info. Getting Your Book Published, one of his newest titles hasin fact helped me land a publishing deal.
A must-read for every type of writer - By: , 10 Aug 1998 This is the best book I've ever read on the writing process. Bly shows you how to write with the minumum of excess & get right to the point. That's a vital part of copywriting but it's also importantin writing generally (and I've been published numerous times, but never written an ad). If you have to have one book to improve your writing, no matter what your style, this is the one.
