Customer Reviews
Useful for Small Businesses - By: Joanne Morley, 15 Dec 2008 
I read this book a few years ago & re-read it more recently to give me some ideas for helping some SME businesss that we work with. Although I have been a marketeer for a number of years, I still found some useful marketing ideasin this book & recommend it to my clients. I must admit that some of the suggestions may be a little strong for UK or european tastes, but all the same you find great low cost marketing ideas each time you dip into this book
Excellent book-the only one you really need for marketing of a SME business - By: A. Dawud, 11 Aug 2008 
I have bought a lot of business & marketing books & whilst some leave a lot to the imagination & motivation, this book hits the nail on the head every single time.
The book goes through everything clearly & explainsin simple words why guerrilla marketing is the way forward especially for those businesses on a small budget.
I have only read a small partin this book however keep 'dipping' into Jays wealth of knowledge. I had thought about looking at gift vouchers for my business & how will go ahead with them as Jays book explains why vouchers are important to thosein retail.
There is an in-depth list of skills & qualities we have but we often do not credit ourselves for. This list alone encouraged me to think about what I can do personally to make my business a huge success.
The can do attitude of Jay is motivational-a must have book for those who do not have the multi million pound budget to spend on marketing.
Guerrilla Marketing - By: R. Parker, 15 Aug 2007 A truely excellent book. As a SME owner myself, Jay provides lots of ideas about how to effectuively market your business. We are now implementing many of these ideas...even considering radio advertising because we thought it too expensive. Jay makes you think again! Clearly written with simple lists of things to go & make your marketing happen. The BIBLE!
