Customer Reviews
great - By: Elisabeth Page, 18 May 2008 
This book gives a real incite into the fashion industry and, unlike many informative books, is a great read too. I couldn't put it down & found it really fascinating. Highly recommended.
A complete guide to the fashion BUSINESS! - By: Mr. S. Salim, 06 Nov 2006 This book is essential reading for anyone interestedin fashion or thinking of going into this field of work. I have beenin the industry for 10 years & most of the experiences & thoughts i have had are includedin this book. A complete guide to the fashion business from how fashion magazine never criticise their paymaster's (the designers!) & how global brands are turning people away from designer wear.
An excellent book for anyone interested or thinking of going into the fashion business
Highly Recommended! - By: Rolf Dobelli, 21 Oct 2005 If you want to understand the true meaning of style, the fashion world can explain it. No other industry is as adept at transforming a commodity into an art form, & doing so repeatedly on a seasonal basis. Journalist Mark Tungate presents a terrific overview of many key aspects of this gritty yet ephemeral business. His wide-ranging book covers everything from fashion photography to haute couture, modeling agencies, accessories, second hand clothes & even the history of department stores. He goes into journalistic detail about established & avant-garde designers, photographers, ad agencies & trend consultants who work side by side to sell image to the public. This is a serious book, complete with the URL's of key Web sites, & profiles of the top designers who create brands. Tungate goes inside fashion firms that know how to sell dreams & illusions made of Italian fabrics & fine leather. We recommend this book to marketers - even those who are not fashion minded - who want to rejuvenate their creativity & pick up some new sources of inspiration & style.
