Customer Reviews
Fantastic - ideas packed and funny! - By: J. Oman, 09 Apr 2008 
I was cautious when purchasing this book, as i long for the balance between a course book (serious & academic) & professional (full or examples). I am a marketing & pr manager & this book is just what i needed. i get inspired every ten pages! i highly recommend it. the language is simple, & funny. the book is full of real life examples from big & small companies. the author is an experience, long-term businessman. the book is around 450 pages, bulky & a great value for money.
The truth can hurt - By: R. P. Hobday, 08 Jan 2007 The important thing about this book is that it shows you how easy it is to go wrong. Stone's book 'Successful Direct Marketing Methods' is great because it's full of explanations of how things work, but it is quite formal. Drayton Bird's book is more humble - & not afraid to explain how easy it is to make a mistake. The incredible thing is that people today are launching products & making the very same mistakes!
Surely it's worth reading about the principles of marketing - as describedin detail so clearly by Drayton - before losing all your money?!
Peter Hobday
Help me with my job! - By: , 18 Jun 2005 A great books by all meanings! I m a real estate broker & I found that book very helpful, teaching me, guiding me to fight the right answers to my questions.
Does exactly what it says on the cover. - By: , 19 Jan 2004 I can honestly say this has been the best marketing book I have ever read. You can now burn your Kotler texts & burn every other book you've ever bought on marketing. This book is simply superb.
Bird cuts through all the fluff & gets to the point everytime with relevant examples & years of solid experience.
This book it one investment that will pay for itself many times over.
A "can't put down" book - By: Gareth Howell, 30 Apr 2003 This book is everything it claims to be.
Just about every page contains a pearl or wisdom.
