Customer Reviews
Part of the PR in Practice Series and a very practical book it is too! - By: Khalid Aziz, 21 Apr 2007 
The book is divided into 3 parts, each written by a different author.
1. THE MEDIA CONTEXT
2. DEALING WITH THE PRESS
3. HANDLING THE BROADCAST MEDIA
It gives a good overall account of what the media is & what it wants.
The last two sections have a more hands-on approach while the first gives mainly history
of the media & background information.
Best part of this book is the transcript for fictional examples of poor & winning
television interviews. It analyses very clearly where the interviewee has gone wrong and
how he can improve.
Basic introduction to media relations - By: Rolf Dobelli, 23 Dec 2006 
This book provides a basic introduction to working with the print & broadcast mediain the United Kingdom. It starts with an overview of modern press history, including major developmentsin Germany & France. While this section of the book is interesting & informative, its relationship with the rest of the content is somewhat unclear. The book's hands-on value emerges when the narrative moves onto practical questions, discussing how to deal with print reporters, hold press conferences, issue press releases & prepare for TV & radio interviews. First-timers will appreciate the helpful checklistsin this section. We recommend this elementary media relations book to new staffers who are working with the media, particularlyin the U.K., & to those who are intrigued by media history.
Only good for absolute beginners - By: (Ruth) info@orchidpr.co.uk, 05 Nov 2001 
This book is part of the IPR series of books which vary as muchin subject matter as they do quality. I am afraid to say this is at the lower end of the scale as it does little to inform the PR novice & does nothing to inspire anyone with a modicum of experience.
The book isin three sections. The first looks at the media context. It takes the reader through a whistlestop tour of media ownership & law, pays only lip service to the internet & leaves the reader none the wiser about how s/he should factor an understanding of context into a media relations campaign.
The second looks at dealing with the press & makes no reference to the section that precedes it nor to the growing number of online publications & their effect on the media landscape.
The final section - without doubt the best written & most practical - looks at broadcast media, but only considers preparation for interviewin any detail as if this is the only way media coverage can be secured by public relations activity on television or radio.
The three key weaknesses of the book are its inability to consider the various media together, its virtual denial of the internet as a media form & the absolute lack of real life examples & case studies to substantiate the points made.
