Customer Reviews
Naff - By: , 12 Jun 2005 
I've spent far too much time reading marketing comms textbooks recently. This one might be cheap but that's because its a bit pants. Really hard to read, hard to find specific information, unneccessarily massive.
Pickton & Broderick(2004)is alot better- worth the extra pennies.
An excellent text book. - By: N. Grundy, 01 Oct 2003 
Highlights the importance of integrated communicationsin today’s marketing activities. Provides detailed information of how to write & implement a (integrated) communications plan.
A fantastic read - By: katie Louise Mussell, 02 Jul 2002 This book really made me excited about goingin to the discipline of marketing - how nice it is to be enthused by an academic book & not bored by it! An easy reference book but also enjoyable to read at length. This book gave me a whole new lease of motivation towards marketing as a whole & I can see how all the theory of marketing communications can be creativley intergrated & putin to practisein the real world. A wonderful read for anyone interestedin the subject.
A most enjoyable read - for a textbook - By: , 21 Feb 2002 Usually as students we scan a book on any reading list with interest rather than enthusiasm. However Smith & Taylor's book is really funny.
They seem to be able to mix theory & practicein an entertaining way & it is packed with up to date anecdotes. Really different for a textbook.
The first marketing book that is enjoyable to read - By: , 02 Feb 2002 This new book is the first textbook that I have ever had on a reading list that is enjoyable to read. Lots of really good case histories that bring alive the theory. Good to pick up & put down at different times. Checklist throughout work really well & help you to keep on top of the material. Well worth the investment...
