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Direct and Database Marketing

By: Graeme McCorkell
Binding: Paperback
Publisher: Kogan Page Ltd
ISBN: 0749419601
ISBN-13: 9780749419608
Released: 19 Apr 1997
RRP: ~~£22.50~~
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Customer Reviews

Thumbs up! - By: , 10 Mar 1999

I am gaining a tremendous amount of knowledge on direct marketing from this book. It Provides a good comprehensive overview on the subject. Probably more appropriate for the novice than the expert but of some value to both.

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