Customer Reviews

Clear introductory account to a difficult subject - By: , 05 Feb 1999
In a field which has been deluged for years by analyses that are weighed down with jargon & abtruse theorising (and therefore only of interest to other academics), Dr. Bignell's book offers a clear introduction to the ideas of media semiotics. It is intended for use by 1st year university students, but could equally well be used as a general introduction at 6th form, or for the lay reader. It is writtenin a clear, precise style, & though it covers all the major theories to have emergedin the last decades concerning the analysis of the media (linguistic philosophy, marxism, structuralism, feminism, deconstruction), Bignell's use of everyday examples drawn from popular drama & advertising illuminates even the most difficult point.