Customer Reviews
An excellent resource for anyone that owns or is developing a website - By: Mark Ronconi, 28 Nov 2008 
As a web designer & online marketer of several years, experience has shown me that very few clients fully understand their rolein the development & maintenance of their website.
This book spells out what every business website owner should know. It takes you right through the process of planning, commissioning, marketing & maintenance,in a way that is easy to follow & jargon free.
Whatever your budget, if you are planning to create a website for your business, read this book first. It will save you (and your designer) time, money & stress ... and, most importantly, you'll end up with a website that delivers a return on your investment.
Anyone thinking of creating, or improving their Commercial Web Site should read this book - By: MR GARRY R HARTLEY, 26 Nov 2008 Easy to read - this book has helped me to understand how Internet Marketing works & has given me the tools to effectively brief my Web Site designer. This will save me £in unnecessary work or misunderstandings. I highly recommend this book.
A timely godsend for anyone who is looking to make sure they have a website that works! - By: Mr. Michael Reed, 26 Nov 2008 I thought the book was well structured, struck a good balance to keep it understandable for people who want to know - at a high level - what are the key things that need to be planned, decided, & delivered by the website, but don't have either the knowledge, ability or inclination to deal with the "techie" side of this. It communicated well what is obviously years of experience at developing websites that do actually work & deliver results. The book will be a godsend to anyone who wants to make sure their website works for them - 24/7. It will keep you focused on the areas that you need to understand & deliver, (e.g. who is it for? what are the objectives?, etc.); help ensure you select a competent developer & have enough knowledge to communicate, document & agree up front what you need them to delver (and don't mess with areas where you have no expertise or competence!); & show you ways that you can test, benchmark & tweak the performance of your site to deliver continuing performance improvement. An absolute bargain at the price!
Crystal motivation! - By: Stewart "Drascombe Boats" Brown, 24 Nov 2008 This book motivated me to rebuild our ancient website; a job that I would otherwise have shied away from, & gave me the confidence to tackle the technicalities that I would not otherwise have understood.
In this world, there are two types of people:
# Those that make easy things difficult. Avoid them.
# Those that make difficult things easy. Embrace them.
Embrace Nigel T Packer & buy the book. It is excellent.
Simply the best book on creating your own business website - By: Justin Lusty, 17 Nov 2008 I don't give good reviews lightly but I'm going to have to make an exceptionin this case.
At last a guide to creating a website for small businesses that is practical, jargon free & bursting at the seams with great tips. Why it has taken so long for someone to write such a practical guide, who knows?
I have read over 50 books on the subject & always found them jargon laden & quite irrelevant to a first time business-person trying to create their own site. This book is different.
What is more, having interviewed over 250 women entrepreneurs, for our new book on starting a business ,it is clear how important understanding how to develop a good website is for the success of a new venture. In fact it is essential. This will be the book we recommend to all our clients & it may be the best few pounds you ever spend. A bargain.
My only complaint is the graphic design of the book, which disguises the great content. In fact many of the booksin this "Right way" range are quite weak, out of date or poorly laid out: however, this book must now be the flagshipin the range & deserves a place at the top of web design titles.
Buy with confidence - it's good, easy to understand & up to date.
Justin Lusty
