Customer Reviews
Inspirational Reading - By: Byron, 27 Sep 2008 
This book was given to me when I startedin the advertising industry & has inspired me to push myself creatively & to challenge everything. The book presents a high risk high gain strategy of managing your career by thinking out of the ordinary. I think as a direct result of reading this book I have used the presentation that my boss deemed 'too different' & questioned the norm on a daily basis, which has so far worked out well for me!!
Although this book is obviously been aimed at the creative industries, a couple of my friends read it when we were on holiday (a doctor & farmer) & they seemed to take away as much from it as I did. Takes about 20 minutes to read & leaves you feeling motivated & chomping on the bit to do better.
Ideal present for any career driven person.
Buy a Moleskin Note Book Instead, cos' it's just as empty..... - By: Art + Commerce, 19 Sep 2008 
A pat on the back for being so Good.
More empty rhetoric.
This book taught me.
Here is some self help for you.
But somehow I really warm to Paul Ardens book, even though he's a jammy so & so.
worth uk standard postage
why are you reading this? Why don't you?
Carry in your Handbag all day! - By: Smelly seeker, 18 Sep 2008 Fantastic, small & my bible. I carry it around with me & am forever annoying others with quotes from the book. I am a Financial Adviser, notin Advertising, but still think it's fantastic...just buying some more!
A Nice Way to Spend an Hour - By: Mr. S. Crehan, 06 Aug 2008 
For the price of this book you cannot go wrong buying it . It is a quirky little thing & good fun to read - or rather 'flick through'. I bought it after reading Paul Arden's obituaryin the Telegraphin which the book was mentioned. As you would expect from a Creative Director this book has been producedin a very creative way. Frankly, I think it is worth buying just for that. However,in it you will also find lots & lots of useful career & business tips. Well worth having on your bookshelf.
Thought provoking and useful for everyone - By: M. Crowther, 26 Jul 2008 Paul Arden's book is a like a breath of fresh air compared to many help or guidebooks out there. The way he combines the images & photographs to highlight the message of the text reflects why he's so well renowned. For someone who isn't involved with advertising or marketing I expected to take away only a limited amount from reading this book. I was pleasantly surprised.
The snapshot wayin which the ideas are presented keeps you constantly engaged & thinking. Thought provoking ideas such as - "Don't look for the next opportunity, the one you havein hand is the opportunity" & how we might want to get off a certain job but it could just be the best work we ever do. The idea of "Don't put on a speech, give a show" really hit home. I do speeches & thought that's why people were there, Paul tells us differently.
There's a lot here that everyone who want's to think & act differently will benefit from. A book that you'll readin one sitting & then read over & again. Soin case you didn't know, don't covet your ideas & present on a Tuesday.
