Customer Reviews
Prententious and impractical - By: Robert Bowdery, 11 Aug 2008 
As a professional copywriter & senior lecturerin advertising, I cannot believe that this turgid treatise is still being touted as some seminal work that offers insights into how professional advertising works. Pseudo-academic, pretentiously obscure (perhaps to obscure its confused thinking?), & terribly dated (written by a young Marxist backin 1978 as her university dissertation & never revised since). Do yourself a favour & read something more relevant & entertaining, unless you want to become another dull Media Theory lecturer rambling on about Structuralism & Semiotics &in thrall to French linguistic philosophers whose clouded vision presumably resulted from smoking all those Gauloises.
A must for anyone studying the media or photography - By: , 23 Oct 1999 
Decoding Advertisements must be a the top of your reading list if you are studying either the media or photography from A level to Degree. A thought provoking book which will make you question how we are manipulated by the media & the advertising industry - you will never view a photographin the same way again.
Decoding Advertisements is a first-rate book! - By: , 04 Aug 1997 Decoding Advertisements is a witty, clever, & accessible introduction to the pernicious world of advertising. Judith Williamson writes for a general audience, & has loads of interesting insights to offer into the waysin which advertisements shape our thinking & personalities. This book is a must for anyone who has ever wondered what advertisements are _really_ selling.
Kent Worcester
