Customer Reviews
Frighteningly Insightful - By: Tariq Mahmood, 02 Jan 2009 
This book is an amazing story of how humans get "hooked in". This is a must read for budding sales people & experienced sales people alike. It will truly change your perspective & make you better at what you do. I never would have thought, before reading this book, that social psychology was a science. I was totally immersedin the book from start to finish.
Don't buy more books than you need to! - By: GG, 04 Dec 2008 
I notice that a lot of people who buy this book also buy Influence: The Psychology of Persuasion (Amazon have an offer on the pair). Well, I haven't read that book but I did notice the following commentin the FAQ section of Cialdini's own website (influenceatwork.com):
On the question: "What's the difference between Influence: The Psychology of Persuasion & Influence: Science & Practice?", the basic answer from Cialdini is that Science & Practice is an updated book & "generally... a more complete discussion of the topic. We do not recommend purchasing both books." His words, not mine, but I hope this helps.
A Brilliant and Essential Book - By: F. Boddy, 27 Jun 2008 I'm notin marketing, but I found this book both fascinating & revealing. We were actually presented with a copy each on a "Communicating with Passion" course I went on, because it is so helpfulin understanding human behaviour.
Not only does it allow the salesman/marketer to understand techniques on how to get people to do what you want, it also allows you, the "victim" to understand waysin which a salesman is trying to influence YOU, & this is what makes it such as good book. I can now spot attempts at invoking the principles of reciprocation, commitment, scarcity etc. at 100 paces.
Buy it - it will both entertain you & save you money & grief.
No wonder it has been copied so much... - By: J. Alan, 13 Jun 2008 Seminal book, it has influenced most other booksin fact.
If you are to read just one book on the subject, this one should be it.
It figuresin the 'must read' bibliography of every other book on influence.
Brilliant Book! A book you will keep going back to again and again. Worth more than 5 Stars. - By: J. George, 02 May 2007 I've just finished this book. Wow it was mind blowing!
I'm not going to reiterate all the brilliant reviews made about this book, suffice to say it is a useful guide for going into negotiations & other situations were undue & unfair influence might occur. For example, how to deal with dirty influence tricks or even just pushy salesmen, estate agents or recruitment consultants - you can see the tatics that are being used & side step them or use their tricks against them for your own advantage.
An amazing book. Read it for your own sake.
