Customer Reviews
Common sense - By: Ms. Vc Turner, 07 Jan 2009 
After watching the programme on tv i thought a lot of what he said made sense about not going hungry but not eating too much you feel sick getting backin tune with your body & recognising the signs between actual hunger & learnt behaviour. A lot of what he saysin common sense but what makes me laugh is after reading all the reviews with 1 star they all say the same thing, "its common sense", "there is no real diet", "it doesnt work", etc
if it is such common sense why did they all buy the book i think many of the people who complained about this product are angry they are not instantly transformed as Mr Mckenna & many health books etc point out nothihng will happen overnight! People need to change their way of thinkingin order to change their lives & this is what Paul is trying to say. You will as well be amazed at the number of people who do not know to drink water when they feel hungry as they may as well be thirsty! i think most of the 1 star reviews are written with people with a bad tastein their mouths as they did not see the weight drop off it may be worth them thinking there maybe many other issues making them overweight (why else would they buy the book!)
It does work - By: Ms. G. Burrell, 15 Dec 2008 
I went to Paul Mckenna's weightloss seminar last year & lost over a stone within four weeks & I have still kept it off.
His method really does work
it worked for me! - By: SignorinaClare, 25 Nov 2008 
all i can say is that this book did a good job. i don't think i lost weight but i feel great now because the hypnosis really helped me. My clothes are becoming loose so maybe i am losing inches through exercise. i admit i used to be a couch potato but now i exercise for an hour at least 3 times a week & also the hypnosis helped mein my chocolate addiction. i can proudly say that i never tasted any chocolate since july. yeah sometimes i get urges but i am not able to eat it... seeing the chocolatein its wrapper looks really yummy but when i see it without the wrapper it just makes me want to throw up... so now i am planning to try the hypnosis again for my love of crisps & softdrinks. hope it would work :)
My Daily McKenna Diary Bared to All (How Embarrassing): 10 lbs Down...20 to go! - By: Skinnier B, 20 Nov 2008 
So I read the book. I've decided to track my progress here so you can evaluate if this is a system that you can lose weight & stick to.
My boyfriend & I have been talking engagement, so I really want to be 30 lbs lighter for the next phase! WISH ME LUCK!!!
If you have tried every other diet & failed...or if you have never tried one & are overeating but cannot stop, this is the book for you. I swear, it cannot fail if you follow his 4 golden rules. Plus his CD included is genius & will help you every day when you listen. Even for us non-believers.
20Nov08
1. I've lost 10 poundsin 2 weeks - without giving up any food I like
2. I discovered I used to be super- anxious around food (I never knew!) & I have stopped overeating
3. I am strangely "happier" all the time (could be the book, or could be quitting my stinky job)
4. I lookin the mirror & see a more beautiful body for the first timein years
5. I have never enjoyed eating as much as I do now
I was a SUPER skeptic - I've never bought a diet bookin my life, & I have never succeededin a diet.
This book IS NOT a diet. It's an eating system - one you can live with & enjoy forever. It teaches you
1. How to not overeat - easily (I've been a PIGGY eater since the day I was born)
2. How to discover & dismantle the reasons you overeat (even if you didn't know you had any)
3. How to control cravings / learn the difference between hunger & cravings
4. How to love what you seein the mirror / see a path to the thinner you
This is not a book for the faint at heart - it will make you laugh at his jokes, & cry at your own emotional issues that your overeating revolves around...and give you a way to manage them. Now I understand why all those people on Richard Simmons shows cried all the time.
At the beginning of the 2nd week I have not listened to the CD & have not been practicing McKenna's Golden Rule No. 3 as well as I didin week 1, but I am still losing weight & not overeating at all. This week feels more like happy, relaxed, manageable real life eating, rather than that First Week Diet I Can Do It gung-ho attitude that fades quickly during diets.
14Nov08
In the first week I listened to the CD every day, & practiced the "method" religiously.
I started to tell friends & my mom (who has struggled with weight her whole life) about the book & they laughed at me. They don't believe a hypnotist can make you skinny. I am mortified, but the system is working...so will the last laugh be on them!?
10Nov08
I read the bookin one night & felt profoundly different around food the first time I sat down to eat - I used to have absolutely no self-control around food I liked. Now...it doesn't feel like a problem for me to be around it & not overeat / overindulge. The book even taught a trick for learning to "hate" your worst food enemy - mine's cheese.
Stay tuned, I'll checkin in a few weeks to state my weight loss progress. And I promise to be truthful. Ugh, how embarrassing...
I'm a major sceptic and it worked for me! - By: P. Lambert, 14 Sep 2008 
I am very sceptical about 'self-help' books, they seem to state the obvious & make you pay large amounts of money for it. However, I bought this on sale (sorry Paul!) as a buy three get one free deal - I couldn't find a third book I liked, I knew I needed to diet, & it was there. It sat on my bookshelf for months, unread. One particular Sunday, when depression over my weight & my job had made me hit an all-time low I was so desperate I read it. Cover to cover,in one sitting, to my surprise. I burst into tears at one point, embarrassingly, when a particular chapter made me ask myself how I could be so - neglectful? uncaring? - of myself. This is why I'm wary of self-help books, normally, that kind of thing gives me the creeps, but he put itin such a sensible, natural way it caught me off guard. And it made me think, because it was true. Then I listened to the CD, willingly, every day for over a month. The only slightly jarring note I found is that some of the words he uses on the CD are American, not English, & I find it breaks my mood slightly, but it was worth persevering.
Yes, it stated the obviousin some places, but explained itin a way that really made sense to me, at last. Eating for emotional support: he made me spot the triggers, & now I've actually stopped doing it. Eating when I wasn't hungry, being a member of the 'clean plate club': not any more. Yes, it takes will-power as well, of course it does, but I don't feel guilty (oh, joy!) when I eat chocolate or a pizza, & I (usually) don't finish it because I genuinely don't want to, so I don't feel deprived, just smug.
I've lost over two stone & I actually prefer to eat healthily, now; I'm very proud of myself, & grateful to him.
I recommend this: he explains thingsin a very down-to-earth way, he really does make sense & if you honestly want to lose weight - he will help you do it.