Customer Reviews
Empty - By: J. Rodriguez, 26 Jul 2010 
The to-do list for KISS methodology (Keep it simple, stupid)
Read the Table of Contents & you are done with it.
Not worth.
Great book - By: joe, 05 Jul 2010 
Great book, easy & quick to read with each chapter presentedin bitesize nuggets. Would recommend it to anyone starting or running a small business.
Offensive and Naive - By: Jimbo28, 03 Jul 2010 Whilst there's no shortage of valid points made throughout the book, few are especially insightful & many are simply patronising expressions of very common business sense. The tone of 'Preacher' takenin this book, for me, was also a serious turn-off. From very early on, the authors speak of the huge success they've had with their Basecamp product - seriously, congratulations, great product, well done for it being so successful & profitable. Howeverin 'the real world' that they shoot downin flames, many businesses don't have the luxury of that kind of financial platform from which to choose their path. 'Planning is guessing'? Well yes, of course it is. But planning is also about ensuring that your business can survive & thrivein the range of scenarios that it may face. Plan for good, plan for bad, plan for expected & you'll stand a far better chance of maximising your success on the one hand & keeping peoplein their jobs on the other.
There is a placein the modern global economy for the advice providedin this book, however if your industry existed more than say 15 years ago then my recommendation would be to follow the advice of those that livein the 'Real World'.
If you want a great business, Buy great business books....This is one. - By: Martha's Dad, 20 Jun 2010 
I have a few of these types of book from various authors ( Seth Godin, Tim Ferriss & Felix Dennis) & I think Re work is up at the top of the tree for helping the reading think about their businessin the future.
Rudimentary research on the authors brings you to their company, 37 Signals, & as a user of one of their free products (Ta-Da, an online to-do list) I can see that this is not just opinion but hard business facts outlinedin this book.
The advicein the book can be used equally as weel if you are a Business starter (Note: One chapter suggesst we BAN the word "entrepenuer" for damn good reasons) OR a Salary Man looking to change how you work.
In summary I congratulate the authors for starting an excellent company & having the good grace to share their secrets with the rest of us, more people will create successful businesses if they read & implement the ideasin the the book. I know I will, PH
Amazing - By: Luis Martínez Ordoñez, 19 Jun 2010 This is the kind of book that tell you how they did the things they did.
I don't think it's suited to all the situations, but if you are going to start something, you can expect fresh ideas from this book.
Phrases like 'meetings sucks', 'don't work from nine to five', etc..... are adequate for some kind of works.
It helped me so muchin my situation, anyway, to reinforce my convictions about how I want to work. But only, if I can do it that way. Obviously, not everytime.
