Customer Reviews
Best book I've read in a while - By: Andrew Haigh, 15 Nov 2008 
I bought this book whilst I was travelingin Asia & found mysef unable to putin down. The book goes right from his boarding school days right through to him setting up the world elders. Although the book leaves out no detail I thought that there would be more on his actual thoughs & feelings. However I would recomed this book to anyone it's full of adventure bothin bussiness & Bransons record attemts. U cant read this book without loving his attitude & making u feel like there's something we all can do to change the world. A truly well written & unlifting book.
Very Exciting! - By: Molly Preston, 09 Oct 2008 I got this book at an airport (seem to buy a lot of booksin airports!) It was a brilliant read. I could not wait to pick the book upin between holiday stuff!
The only thing I found a little irritating was the fact that Richard Branson seems to write with a real self indulgance. It would be nice to read about his lifein a bit more of an unbiased way. But hey who am I to critise a man who has made millions!!
Excellent - By: Nino, 02 Sep 2008 I loved this book. Branson is so honest throughout. He's an amzing person. I could not put the book down from start to finish!
Losing My Virginity: The Autobiography - By: Steven Fincher, 17 Jun 2008 Losing My Virginity: The Autobiography. This was gift, I kept putting it off before reading. Once I started I could not put it down. A great book, very well written & interesting. Its time for the updated version or book two.
Jewels of wisdom from Richard, I just craved more! - By: Ms. J. Francis, 03 May 2008 
I'm glad I read this book, the chronology of it flows exceptionally & it's like finding a real gem of understanding reading his anecdotes & reactions to situations that come his way. The most interesting parts for me was understanding his business start-up & development (the first half I would say), this could sell the book on its own.
Problems: Ok, I'm not sure about everyone else's reasons, but the reasons why I chose to read this bookin the first place was to understand how & why Mr Branson approaches businessin the way he does & what EXACTLY his methodology & thought processes are/were. Perhaps it's curiosity, tips, self-evaluation, whatever. Anyway, all the other peripheral stuff like his ballooning trips (multiple & repetitive) & the social conscience he develops & promotes toward the end just really slow down the momentum of the book.
I guess I wanted consistent & unadulterated nitty gritty insight into the grey matter of a stupendously successful businessman but there were only snippets & cryptic clues throughout that verged on frustrating. But whatever, it's Richard: he & his philosophies are awesome & you should buy this book just to contribute to the Virgin Empire.
